Flower Power: Instagram accounts for contemporary floristry inspiration
There’s a fresh bunch of creative Instagram
accounts that are taking flower design to new creative realms. From brutalist
arrangements to abstract installations, we are scrolling through our feed to
find contemporary floristry inspiration that take your average peonies,
gypsophila, orchids and pansies to new botanical heights.
@botanical_tales
Bex Partridge is in the business of dried flora. Her account @botanical_tales started as a storytelling feed that delved into the history of flowers, but then turned into an educational portal on responsible floristry. “Dried flowers are a sustainable and versatile alternative to fresh blooms and one that I simply can’t get enough of,” Partridge says of the dried displays that appear on her handle. Follow for tips on how to keep your bouquets everlasting.
@tableau_cph
Flowers and brutalism are an unlikely pairing, but Tableau’s Copenhagen-based multidisciplinary studio makes it work. Their account unfolds as a contrasting universe of soft flowers set against raw architectural backdrops, and sharp textures of vases and graphic objects. Tableau has a unique approach to their studio’s floral exhibits: “we work first on architectural and 3D drawings for most of our installations,” says founder and creative director Julius Iversen.
@hattieflower
From striking formations to day-to-day shop musings, discover the mood-board of florist and owner of store That Flower Shop, Hattie Fox, at her handle @hattieflower. Often growing with the seasons, find tonal shifts from pastels in spring to burnt shades in winter in her visual tapestry. We’re into her experimental flair that sees flowers hanging from the ceiling and overflowing table spectacles – “I treat it more like a scrap book and somewhere to document works in progress,” Hattie muses.
@blad_journal
When graphic designers and flower artists Louise Jacobsen and Liv Caroline Hotvedt Laursen first set up their account – coinciding with the launch of their bilingual modern gardening magazine Blad (Danish for leaf) – they wanted to look beyond the functionality of foliage. The Copenhagen-based collective are keen to uncover the humour and quirkiness behind the silhouettes and colours in flowers. @blad_journal offers a healthy dose of freshly foraged botanicals, sightings of forgotten species and behind-the-scenes shots from photoshoots.
@doan_ly
There’s a filmic narrative in New York-based photographer and flower artist Doan Ly’s account. Tapping into the theatrical side of flowers in her gallery and studio, a.p. bio, her lens captures what she describes as the “seductive, rich, and sensual” side of contemporary floristry. We’re definitely tuned in for a modelling purple iris or simply Ly’s father’s homegrown marigolds in a dance (pictured).
@palaisflowers
Fans of sculpture should head to the account of Emma Weaver’s set design studio, Palais. While pink flower power is a running theme on the grid, look closer, and you can spy Weaver’s experimental installations, where the likes of coneflower, roses, and sweet pea are wrapped around steel, mirrors and chains. Weaver enjoys the order and rhythm of the platform, and posts her bursts of colour like artworks, in rows of three at a time.
RELATED ON THE MODERN HOUSE
Instagram Picks: summer reading inspiration
Feast for the eyes: Instagram accounts for home cooks
Architecture accounts for minimalist inspiration on Instagram
British interior designers to follow on Instagram
Photo Essay: The New Craftsmen gallery showcases British craftmanship
Photo Essay: Benjamin Jay Shand's mid-century design archive
The best British architects to follow on Instagram
The best Instagram accounts for plant inspiration
The best interior Instagram accounts to follow now
Midnight Modern